Business Objective
Our business objectives are value our customers and strives to satisfy their social life by providing full essential components to hold a tea party. In order to carry through our objectives, we provide our customers able to customize their own high-end tea party for an exceptional price.
Target Customers
Our primary target customers are middle class females in the age of 30 to 35 years old who are married and busy with their children daily. Our secondary target customers are females who had satisfying afternoon tea party with our primary target customers such as their friends, relatives and neighbors.
Value Proposition
We offer the convenience service which our valued customers can easily access customizable online tea party store. With one step at our online shop, customers can quickly prepare for an afternoon tea party that is readily in little to no time.
Revenue Model
Our revenue stream comes from the sales of our products. We also able to receive small portions of our revenue from the advertising and the affiliate revenue on our sites.
Types of Products
Our business provides to customers with a wide variety of high-end tea sets, cake stands, tea strainers, silver tea servers, top quality of tea party sweets, and high-quality tea leaves that sure to impress the guests at the party.
Market Opportunity
The niche of our business is wholesome lifestyle that provides a healthy activity for social events. With the convenience of our online store, our products can be shipped anywhere in the United States.
Competitive Environment
Direct competitors: Target, Martha Stewart
Indirect competitors: Amazon, Wayfair
Competitive Advantage
The advantages that set us aside from our direct competitors is that we offer customizable high-quality products which customers can purchase at their convenience and what exactly they need for their tea party.
Market Strategy
As our market strategy, we will focus on customer centralization. We are willing to communicate with every one of our customers and listen to our customers which it will help us to obtain more potential customers by providing what really customers want and need to satisfy their desire.
Organizational Development
Our business adapted flat organizational stricture which all our staff are fully perceived their responsibilities, also freely stats their ideas and creativity to maximize their abilities and motivation for their work.
Management Team
Our management teams consist professionals of event planners. Hospitality management are responsible the ideas of events and customer services. The specialists of business communication are in charge of effective communication with our clients and venders. Marketing management also the key for analyzing the market and stay providing the new trends of events to our customers.
